Write unique content as often as you can
Search engines (especially Google) love unique content and have the tendency to ignore and even ban (in extreme cases) websites that only copy and paste content from other. Writing often will only make people return on your site, especially if you are writing well and you post good images or videos.
Target your posts to dedicated keywords
When the crawlers and spides are indexing your articles they are looking for words they are repeating, for the keys that can represent the real subject of the post. It’s important not to repeat the selected keywords very often because they will be ignored and the post (or even the website of the method is repeated in too many posts) will be penalized. Keep these keywords as tags for your post (I’ll treat them later in this article).
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