SEO and the content writing services

I often noticed that a lot of web pages (especially the Romanian ones, the area we have the most activity) have a poor content or almont none content. Their search engine optimization on site and off site may be good or even excelent, but the lack of content is a step backward, especially when search engines like Google put accent on the uniqueness of the content.

It’s not a new practice to improve your page with unique content, but a lot of people still don’t know about that: they consider that creating a web page is enough, and with little maintenance and updating information on it they will be the first on Google, Yahoo and Bing in the results list. That’s wrong, and the maintenance/updating the site and it’s content must be continuous in order to be and to remain on the first page of the results list.

We are offering content writing services to improve the quality of your web site. The articles are dedicated to your activity and the products/services you are offering. Contact us to make you a good offer.

The original article and the company providing those services are here.

SEO si serviciile de scriere de continut

Am observat deseori că multe pagini web (în special cele românești, zona în care ne derulăm cea mai mare parte a activității) au foarte puțin conținut sau chiar aproape deloc. Optimizarea pentru motoarele de căutare de pe pagină și în afara acesteia pot fi bune sau chiar excelente, dar lipsa de conținut este un pas înapoi, mai ales cînd motoarele de căutare ca Google pun accent pe unicitatea conținutului.

Nu este o practică nouă de a vă îmbunătăți pagina cu conținut unic, dar o mulțime de oameni nu știu încă despre acest lucru: ei consideră că a crea o pagină web este suficient, iar cu puțină întreținere și actualizare a informațiilor de ea vor fi primii pe Google, Yahoo și Bing în lista de rezultate. Asta este greșit, iar întreținerea și actualizarea site-ului și a conținutului lui trebuie să fie continue pentru a fi și, mai ales, pentru a rămîne pe prima pagină în lista de rezultate.

Vă oferim servicii de scriere (completare) de conținut pentru a vă îmbunătăți calitatea site-ului eeb. Articolele sînt dedicate activității voastre și produselor/serviciilor pe care le oferiți. Contactați-ne pentru a vă face o ofertă bună.

Articol preluat de aici.

Webdesign, software development and the client relationship

This article is not about scripts and seo guides and software code that might help you improve your web experience. This article is about another experience that’s very close related with the web: the client experience. I mean the relation that’s created between the guy or the lady that want some web project (whaterver that is) and the team that work on that (let’s consider that a team of one is still a team ).

One of the aspects of my work is this clients relationship (it’s more than a dialog, an exchange of information – in time it might become a real business relationship if it’s too long). In time I’ve watch other people reaction about the subject and two very common problems are that the people does not know what they want and they are not educated, the does not have “the web culture”. I’ll start with the second problem because the first one is something personal, it depends to every person’s mind.

This article is about people, the beneficiaries, not about their products. It’s rather easy to read some emails from the dedicated services (yahoo, gmail and a lot of other companies that offer this), it’s rather easy to search with any available search engines (google, yahoo) and to acces some web pages – these kind of things are not hard to learn for a beginner / unexperienced users. With proper training in only few days, less than one week, one person can become an expert in reading mails and search for keywords. Being a consumer of some social networks is the next step for an internet user, they might move some time in that area until he/she finally understands it.

None of these make somebody an expert with the web culture. The beginners can understand a few things about the web, they can get some tricks how to use it better, but it takes some months or perhaps years to understand how the web really works… that’s what I understant in “the web culture”.

Being a web designer and/or a project manager it’s not easy. When you get clients that know the steps necessary to create a web page, a web project or a custom software (for example) or they have strong web culture it’s a piece of cake to do your job. The problems begin when you work in the field and you’ve got a beginner or the kind of guy/chick that can’t make up his mind… and trust me, you JUST DON’T WANT something like that. A simple project that can be done in a few days is sometimes finished in weeks or months after you’ve started the work. I’ve met people that said let’s do this and that (just a few things in general) and the team had to guess what he actually wanted. I’ve also met guys that surfed the internet after ideas about their webpage, they wanted something and later, every few other days, they wanted something different because they saw something interested or shiny. I’ve met people that have got a

Every time these guys had to be told how the things really works, they had to be thought about the steps of a projects, they had to be educated about the “web culture” (the way the internet works).

You might have met some guys like these in your life time, somewhere around the globe. There are lots and lots of them. You may be one of them and you found this article by accident… and there is no problem in that. It’s ok. If you understand this it is very good, it’s an important step to learn about the tools you are using to get your life better. We can provide this… the tools and the expertise. Contact us.

The article is here.

Web design and seo services

screenshot from a opensource search engine (op...
Image via Wikipedia

Do you want a web page or a web application? Excelent. Do you have a webdesigner or a web company to create your application? Good. Use them. What about the promotions of your product on the internet after delivery? Usually, the page is realease and that’s all, the webdesigner’s job is done and it is your bussiness to get somebody to promote your page or application and to get it well-known.

It’s the year 2011 Christian era and I started creating pages (professionaly speaking) about 7 years ago. I’ve picked up some stuff about search engine optimization in the last several years, but only lately, since the beginning of the last year, I have started to give it the necessary attention. Several weeks ago I had to make some minor improvements in one older page and I was a little ashamed… it was very poorly optimized for the search engines.

We are offering these services, but I am not going to convince you in any way to come to us… all I want is to give you some piece of advice: the web designing and the seo always work great together. The best pages are the ones that promote theirselves, in the matter of their content, how they looks (the design) and, the most important, their structure. The content and the design will make the people talk about the web page or the web application, but it will not bring it in the first 10 results of the search engines.

There still are companies and webdesigners that offer web development services and seo services, I know at least a few of them. It’s a good way to make some extra money from some clients that have no idea about what is a web page and how the search engines works: to create a web page with a minimum optimization on site and to offer that optimization as an auxiliary service. This works more often than you might think, but the client will always lose something: time, money or both.

So, when you decide to get a web site or a web application put the condition when picking up somebody to work on it: that the product must contain the basics or extended optimization for the search engines on site (integrated in the application).

The article is here and here.

SEO and Webdesign: The content of the webpage

One of the most important parts of the search engine optimization is the content. From the human point of view, if you do not have relevant content nobody will stay too long on the page. From the search engines point of view the keywords and the heading tags that are organizing the text are most relevant.

Once you have your meta tags setup correctly you will want to move on to the page content; here you will have to understand the H1 to H5 title tags and the value of these tags on the page. Additionally your content will need to be rich and unique to some point where it is friendly for humans as much for the search engines, being rich and unique is the reason all of them will remember your web site. What’s the point of lots of people accessing your site if all they see is a number of words that mean great things to the search engines but almost nothing to them because they are very common and they’ve met the same sentences and phrases in 10 other places?

The easiest and most basic SEO rule is that the search engine spiders can be relied upon to read basic body text 100% of the time. By providing a spider with basic text content, you offer the search engines information in the easiest format for them to process. Some search engines can strip text and link content from flash files, but nothing can compare with the basic body text when it comes to providing information. You can always find at least one way to add text into a site without compromising it’s functionality, looks and feel.

The content itself should be thematically focused, it means you should keep it simple and clear. When you want to approach multiple topics try to put them on different pages inside the site, it will be clearer for the humans as for the spiders. Keep always in mind that unique topic-focused content for the pages inside your site is a basic seo techniques to make everything simpler but also to improve the quality of your content.

The ways (and some suggestions) how to write the content is another subject, I will approach it some other time. But one thing is for sure: not all of us are gifted to such thing, some are better than other. If you are not satisfied with the content of you site or you don’t know how to write it ask somebody that knows. There are a lot of bloggers and copywriters (people that are writing web content for money) in this big world that can help you.

Heading Tags

The heading tags used to be only the responsibility of the web designer, but since the development of the wysiwyg editors (what you see is what you get editors) you can format you own content a lot better than before. You’ve seen them in wordpress, blogger, blogspot, in any blogging system by the way.

I’ve written already about the choosing of the keywords. Use the heading tags to underline the keywords: many search engines place more emphasis on the text within heading tags, so make sure they use keywords. Use one <h1> tag per page with the most important keywords and use the other head tags (<h2>, <h3>, etc) to provide variations and support the main heading.



<h2>Romantic books</h2>

<p>… some list about the romantic books and their love stories…</p>

<h2>Adventure books</h2>

<p>… Robin Hood, Robinson Crusoe, The lord of the rings…</p>

<h2>Horror books</h2>


Stephen King and all the others writers…

Page text and the rest of the content


The relevance of your pages is given in some way by the keywords and common phrases the people might find inside them so be sure your pages contain that. Write accordingly to the thematic of the site, but write about what interest others. Be careful about the frequency of your keywords… you want to have them occur at least a few times if possible, but don’t repeat them so much that the copy becomes unnatural. It is important to discretely spread keywords around without making it obvious. Neither keyword should take up more than 12-24% of the entire body text, it is often considered as spam.

Also remember that text contained within images will not be picked up by the search engines, they still can not read that. Only actual text on the page will be indexed.

Do not use too much content right on the front page: the loading time of the page and the redundancy of additional words used will reduce the chance of showing up in relevant searches.

HTML Code Page

In case your website uses a language different than the default of the search engine which your target audience prefers (for example: someone for America or Asia finds something on the web page from Romania) or your website uses special characters unique to that language, make sure to implement the proper HTML codepage tag. The Unicode versions of special characters (HTML encoded characters) are more or less impossible to look up for now in most search engines.


Lately, I mean the last few years, when I design pages for my clients I am always telling them to write as much and as good as they can. Mainly my job finishes when the page is fully functionally and the maintenance I do in time is limited to the scripts, and almost nothing about the content of the page. That depends of the project, of course, but I had the chances to see clients adding products to the sites with only few words as description, nothing special. That pages did not have many visitors, only a few people found them using the search engines and the most part of them visited the pages because the advertisement in the “real” life.

Remember this: the content of your page is the best advertiser and the search engines through the structure of the site are it’s tools.


The source is here.

SEO basics

The purpose of search engine optimization is to make a website as search engine friendly as possible… so it can be easily said that basic SEO is all about common sense and keeping the web page very simple. It’s really not difficult, you only need to understand how search engines work. The problem with a lot of web developers is they does not consider the search engine optimization as a part of designing a site so they just ignore this part… I have some examples to give, what I’ve met in the last years, but they were improved in time or became offline.

Well, the exclusion of seo from web designing is wrong: why creating a great looking web site if nobody will find it? Of course, the word about it’s existence will spread and you’ll have some visitors in time, but usually the most visits come from the search engines. That’s why, from my point of view as a web designer, seo is one of the main things to think about when creating the structure of the website.

In the beginning there are two aspects of search engines to consider: the first is how spiders work, the second is how search engines figure out what pages relate to which keywords and phrases.

The electronic spiders (known also as bots) are the tools used by the search engines to collect data about a website, they copy its content which is stored in the search engine’s database. They are designed to follow links from one page to the next, to record these links, to assimilate the content of the web pages and to send other bots to gather data from the linked pages. The process goes on forever, 24 hours a day, 7 days a week, every week. By now the databases of the search engines measure their size in thousands of billions records.

It can easily be assumed that the spiders will find your site on their own if there are links on the web targeting it, so it is not need to submit the site to the major search engines manually or electronically. Search engines have the ability to judge the topical relationship between pages that are linked together, so the most valuable incoming links of the web come from the sites that share topical themes.

What you have to prioritize about seo is the ways to help the spiders to find your websites and to traverse it from A to Z. So you have provide easy to follow text links directed to the most important pages on the site in the navigation menu on each page, one of the links should lead to a text-based sitemap containing a text link to every page on the site. The sitemap can be the most basic page in the site (with no decorations and interactive parts for the visitors) as its purpose is more to direct spiders than help lost site visitors. As a designer you should also keep in mind that Google also accepts more advanced XML based sitemaps which can be read about in their Webmaster Help Center.

There might be parts of your site you don’t want to be visited by the spiders, in this case you can restrict the free access using “robots.txt” files. The spiders will not add in the search engines databases the files you will add in the robots.txt files, but they will have to be organized in a specific format.

There are two very important parts of search engine optimization: offering the spiders access to the site and the content of the site. Having an optimized page depends of both of them, there can not be one without other. You can be the best writer in the world, but if nobody reads your work you are nobody, but if you write nonsense and everybody is able to read you but nobody is really interested you are still nobody. On the internet the search engines are supposed to provide their users with lists of pages that relate to the search terms people enter in their search box. So these search engines need to determine which thousand of billions of pages is relevant to a small number of specific words… in order to do this, they needs to know your site relates to those words and they assimilate the content of the site.

When examining a page the search engines are looking for a few elements: the url of the site, the site tile, the description meta tag (the last two elements are found in the head section of the source code), then if follows the content of the site (the spiders read the pages just the same way the Europeans read the papers: from the left to right and from top to bottom, following the columns). Every part is important and they will be treated separately later on the site.

Finally, for this article anyway, the search engines operate by funds as well: the funds are collected from selling advertisement placement, selling listings or both. They sell out the area above or in the right of the search results as advertisement space and displays only relevant results based on what the users were looking (the search is applied to the advertisements database as well). Their logic is that most people will be mislead by the placement of such links and will choose them instead of the actual results.

That search engines that operate by selling listings will not show your website within the results regardless of its relevance unless you sign up for their service.

There is always the option to index your site on the directories the search engine company buys information from. However, such directories like,,, Best of the Web and others are moderated based on relevance and content, thus getting listed there may take some time and efforts.

Most search engines rank your website by relevance which is measured by the threshold of keywords. Some search engines, such as Google as well, will sort even relevant sites by their popularity, measuring the page rank by the actual links leading to the site. Also, the text or ALT TAG text accompanied with these links will influence the keywords the website is shown in the listings for.

Some search engines will consider a website more and more popular when they are clicked on the results page. These include .

What you must remember if you start working in this field is that there are a lots of way you can do things in seo (they vary a lot) and the possibilities and combinations are infinite. You may experiment with any campaign freely, but only with a relative knowledge of the DONTs (what you MUST NOT DO) you will be able to maintain a sustainable development plan for your website.


The source is here.