Social media is something very useful when you want to send a message for the entire world in such manner that everyone interested can pick it up and read it over and over again if they are interested. Social networks can be a very powerful tools if they are used properly, if you have a good message to send and a better mind to organize the virtual world as needed. I know that the whole idea of social media interaction is treated differently around the globe, some people does not yet understand their meaning. As a old time politician, if you don’t see the use of social media stay away of them and put a specialist in communication and internet to do this job for you.
The first important thing a politician must consider when using Twitter is the misinterpretation. The length of the message is essential in Twitter: you must fit everything in only 140 characters. That’s all. It does not matter who you are (politician or not), if you want to make youself understood clearly you must write carefully every tweet you send to your followers. Misunderstanding can be translated into votes, usually in losing them. You can lose an entire campaign because you have been ambiguous in several ocasions and the word about it have been spread.